The Reformulation of JOHNSON’S Baby and Their #PromisetoBaby

As parents, we want to choose the best for our babies. When it comes to products we use on babies, or things we feed them, we do our research. Sometimes we ask other moms, think about what our own parents used and spend time searching the internet. If you’re a mom that does their research, you’ve certainly heard concern buzzing around over the past few years about the safety of some of the ingredients in JOHNSON’S Baby. While it’s always remained a product in our house, I too was getting a little concerned. Well, JOHNSON’S Baby heard all the moms loud and clear. They’ve been listening to consumers and heard all of the concerns about certain ingredients in their personal care products. So, they’ve taken that feedback to heart and made changes in their own product line. I was so glad to hear this, and love the video the company created to share the news of their reformulated products. Take a minute to watch, it’s really sweet: 

We make promises to our children from the moment they are born. We promise to love and protect and it’s comforting to see companies stand behind moms in their promise to babies. 

Below are some specific details about the reformulation of the products:

Product Reformulation Information from JOHNSON’S Baby:

• We are always committed to listen to moms, and although our products have always been safe, we took a stand and changed our formulas to give you peace of mind. We’ve met our 2013 Safety and Care Commitment to remove formaldehyde-releasing preservatives and reduce traces of 1,4 dioxane from all of our baby products, everywhere around the world.  
• Additionally, for most of our new and improved baby products, we have removed parabens – ahead of our 2015 commitment as part of our promise to you. The new and improved products will continue to roll out onto retail shelves until we meet all of our commitments. For more information about our policies and timeline, visit safetyandcarecommitment.com.    
• Our products and policies will always evolve to reflect the latest science, new regulations and – just as importantly – your views and concerns.

This is a sponsored post on behalf of The Motherhood. As always, all opinions are my own.